Tiger store opening in Limerick adds to Cruises bounce

Alan Owens

Reporter:

Alan Owens

Gillian Maxwell, operations manager for Tiger Stores Ireland, who brought the Danish brand to the country just three years ago
DANISH retailer Tiger will open its new unit on Limerick’s Cruises Street this Tuesday, creating ten jobs in the process.

DANISH retailer Tiger will open its new unit on Limerick’s Cruises Street this Tuesday, creating ten jobs in the process.

The opening of the store will reduce to one vacant unit on a street hit hard by the economic downturn, but which now appears to be bouncing back.

Limerick Chamber Interim CEO Dr Órlaith Borthwick welcomed the arrival of Tiger Stores Ireland, the Irish arm of the ‘low-cost, high-end’ retailer, to the city.

“Limerick Chamber are delighted to welcome yet another innovative, exciting and expanding company to our region,” she said.

“Already 30 plus retailers have located here in the last year. Limerick Chamber are very happy to be part of the momentum in attracting these investments to Limerick,” she added.

The Tiger brand was started by Lennart Lajboschitz in Copenhagen in 1995 and was brought to Ireland by husband and wife team Gillian Maxwell and Niall Stringer in 2011. It will be Tiger’s 14th store in Ireland, opening at 11 Cruises Street.

Ms Maxwell heralded Limerick as “the retail capital of the Mid-West, and as a vibrant young city with a thriving student life, was a natural next step” for the company.

Tiger has been described as a cross between IKEA and a €1 store. A huge reaction online greeted news, broken by www.limerickleader.ie in December, that the store was to open in Limerick.

Speaking at the time, Ms Maxwell said: “We opened in Cork and Galway this year and they have been great for us, Cork is one of the highest performing stores, so clearly Munster has embraced Tiger, and Limerick was the obvious next choice for us.

“We felt that there was so much going on with City of Culture and Limerick is so alive at the moment, it made great sense to be one of our first shops in 2015.

“In this time of recovery – do we dare say it – what we are offering is high design, really nice products, at a low enough cost. I think the Irish consumer is quite well travelled, and therefore very open to something that is a bit different, a bit new, and they really like the Scandinavian design.”