INK-covered American barber to the stars Donnie Hawley will launch his range of hair products at an event in Limerick this Friday, to be attended by Kerry footballer and self confessed fashionista Paul Galvin.
Local company True Barber Products - run by Johnny Shanahan - have secured the exclusive rights to distribute Hawley’s grooming products in Ireland and will welcome the American barber to Limerick this Friday on his first ever visit to Ireland.
The tattoo-covered barber, who opened Hawleywood’s Barber Shop and Shaving Parlour in Costa Mesa, California in 1999, boasts Billy Joe Armstrong, lead singer of Green Day, Wee Man of Jackass fame and motocross rider Carey Hart among his celebrity customers.
Hawley has decided to launch his Layrite products into Ireland, and has selected Shanahan - who runs Johnny the Barber shaving parlour in Castletroy - as the man to market the product.
The glitzy launch will take place in the Strand Hotel this Friday, attended by Kerry footballer Galvin and city style queen Celia Holman Lee, with Newstalk’s Off the Ball to broadcast live from the hotel.
Shanahan said he was “thrilled to have Donnie making the trip from California to Limerick” and was “really looking forward” to launching the product, which boasts Munster prop Dave Kilcoyne and Barry Murphy of Hermitage Green as fans.
Hawley, who now has four shops carrying his name and developed the water-based pomade product as an alternative to wax, said he was “excited to see all my years of hard work influence and cultivate great barbers like Johnny Shanahan”.
“There is a certain mythology to the Hawleywood’s Barbershop experience that is quite beautiful. Once a patron and the barber’s relationship is forged, it will outlast friendships and some of the strongest marriages,” he said, adding he was “looking forward to introducing” his Layrite products to Ireland through the Limerick launch this Friday.