Limerick city’s fashion quarter proves a big hit

Shane O’Riordan

Reporter:

Shane O’Riordan

Ireland’s first ever Fashion Quarter has been established in Limerick City and according to boutique owners it has become a “phenomenal success”.

Ireland’s first ever Fashion Quarter has been established in Limerick City and according to boutique owners it has become a “phenomenal success”.

Bright, forward-thinking and progressive boutique owners have transformed Roches Street and Catherine Street into the first ever Fashion Quarter in the country.

“We are working as a brand to entice people to come into the Fashion Quarter from outside Limerick city and to promote independently owned fashion outlets instead of High Street chains,” says Gráinne Vaughan of Joli fashion and accessories shop, Catherine Street.

“We are working as a brand to entice people to come into the Fashion Quarter from outside Limerick city and to promote independently owned fashion outlets instead of High Street chains,” says Gráinne Vaughan of Joli fashion and accessories shop, Catherine Street.

Gráinne is the chairperson of Catherine Street Traders Association and tells how the Fashion Quarter has innovative and long term plans to truly establish this area as the heart of Limerick’s fashion trade.

“This is just the beginning, we’re hoping to expand the area to the surrounding streets but this is the core of the Fashion Quarter right now. We are hoping to host events such as outdoor fashion shows, barbecues and live music to really invite people into the area,” she said.

Fionagh Ryan of Ryans Jewellers spearheads the campaign alongside Gráinne and is visibly excited about it.

“We have already seen an increase in footfall and have had very positive feedback from customers who have seen and remarked on the signs. But in saying that we need to do more than put up signs alone,” said Fionagh.

“We’re hopefully going to involve local hotels so that we can do cross promotions with them and get tourists to stay in the hotels specifically to be within the fashion quarter and near the boutiques,” she added.

“Our logo is going to be on the tourist map down at the tourist centre to attract tourists. We already have a Facebook page dedicated to the area and will be setting up a website soon. We are also in the process of getting banners to welcome consumers into the area,” said Fionagh.

But the campaign has already proved successful. Landlords operating here have received interest in renting their vacant premises to shop owners because business people have heard about this brand and want to base themselves within the Fashion Quarter.

“Three premises that are currently vacant on the street will no longer be, because people want to associate their business with this chic new initiative,” Gráinne enthuses.