Renowned designer ‘pops-up’ in Limerick

Aine Fitzgerald

Reporter:

Aine Fitzgerald

A RENOWNED Irish designer is using the new retail ‘pop-up shop’ trend to bring her designs to Limerick customers.

A RENOWNED Irish designer is using the new retail ‘pop-up shop’ trend to bring her designs to Limerick customers.

Claire Doyle, who previously worked for acclaimed Irish fashion designer Louise Kennedy, and who counts President McAleese and celebrity chef Rachel Allen among her clients, is the owner of the Elizabeth & Claire label, which is available in Limerick for one day this week.

Based in Dublin, the label was established in 2009 and has quietly developed a strong following among women who want a smart and stylish business wardrobe.

Claire will be showcasing her current collection in a pop-up shop at the Carlton Castletroy Park Hotel this Thursday, August 11, from 12am to 8pm. Prices range from €130 to €410.

The pop-up shop is a new retail phenomenon which has grown out of the recession, in which a shop opens up for a short period of time to cater for demand at a particular time.

Claire has introduced new colours and pieces for 2011 to her current line which comprises a capsule collection of 17 pieces in sharp black, demure navy, striking grey and rich berry - ideal for after work events and business dinners. The trans-seasonal collection comprises coats, jackets, dresses, shirts, trousers and skirts in a range of knee-length styles and shapes that can be worn as separates or as suits. A special bespoke service is also available to ensure a perfect fit and tailoring for each body type.

“We all know it is more important now than ever to look impeccable in our professional lives. I see a clear trend of women buying more carefully with a strong return to classic investment pieces rather than high-fashion hits,” said Claire ahead of her visit to Limerick.

For further information call 01-8047226 or visit www.elizabethandclaire.ie.