Limerick’s Karolina nails the magazine market

Niamh Dillon

Reporter:

Niamh Dillon

A Limerick based magazine company called “Your Nails” has officially launched as the only publication dedicated to nail art in the country.

A Limerick based magazine company called “Your Nails” has officially launched as the only publication dedicated to nail art in the country.

“There are no other magazines in Ireland for nail technicians and so we saw a niche in the market,” explains executive editor Karolina Boczek.

“There are magazines aimed solely at nail technicians in England, America and Poland however there was nothing like that in the Irish market,” explains Karolina who studied as a nail technician for five years in both Ireland and Poland.

The magazines office which is located on 66 O’Connell Street, Limerick employs three full time staff as well as a host of contributors from Ireland’s leading beauty experts and around the world.

“We also try to print our magazines in Ireland as we think its important to bring in local industry,” adds Karolina.

“The first edition of the magazine was tough as I had to sponsor it myself and the costs were very high but we are slowly building up a customer base and getting subscriptions.”

Karolina says that it was also difficult to build up industry contacts in the beginning but over time they have built connections using social media and word of mouth.

“At first it was hard to get contributors but now we have some of the best nail artists and technicians in the world featuring in the magazine and the reaction so far has been fantastic.

“These people would work on many high fashion photo shoots and they would be considered the best in the business at what they do so we are very lucky to have them associated with the magazine.”

However Karolina says that the magazine is not solely limited to those in the nail art industry and is instead “open to anyone who has an interest in beauty and design.”

The magazine which features step by step nail art guides, the latest trends in nail design as well as beauty and make up features has already published two editions of the magazine and plans are also in place to begin distributing to England and America.

“We are trying to build a solid base in Ireland first and then we are going to focus on the overseas market,” explains Karolina.

The Autumn edition of “Your Nails” magazine is currently available in Eason book stores nationwide and online at yournailsmag.com