LIMERICK has a new online radio station, one which is dedicated to promoting the alternative music scene in the city.
XLR-Radio, broadcasting from 31 Thomas Street, was launched to much fanfare last weekend and is the brainchild of co-founders Ray Fennelly and Fintan Moloney.
The station will cover a wide variety of music, with a leaning toward the indie, dance and hip-hop sectors, and Ray said he is proud to be involved in setting up a new station which will promote and serve the local music scene.
â€œThe station will offer support for local artists and DJs to get their music or sets heard alongside international artists and DJs,â€ he explained.
â€œOur music policy is primarily based around an indie, electro, hip-hop and dance format, with specialist shows taking over in the evenings,â€ he added.
The stationâ€™s founders believe that XLR will offer â€˜personality driven radioâ€™ - something they feel is lacking among rival online stations, of which there are several springing up in what is a completely unregulated sector.
XLR shows will be built around the individual musical tastes and personalities of the presenters - who range from local musicians to DJs, journalists, bloggers, and internet TV personalities, along with more established radio presenters.
â€œWe feel it is vital that each presenter has a platform to showcase their knowledge and genuine love for their style of music,â€ explained Fintan of the stationâ€™s programming.
The station hope to be a â€˜soundtrack to the cityâ€™ by monitoring acts playing in Limerick and seeking out new trends emerging in the vibrant local music scene.
To keep up to date with everything XLR-Radio you can access the website at www.xlr-radio.com or by downloading the free app TuneIn Radio and searching for XLR.