A GIANT Christmas card standing two metres tall, sent from a mystery sender, has appeared in Limerick ahead of the annual turning on of the Christmas lights in the city.
The card - bearing the note ‘do not open until Sunday at 4pm’ - is all part of new ‘Christmas experience’ in Limerick, being spearheaded by the Limerick Marketing Company and City Business Association.
The card will be opened at a special event on Sunday that will feature aerial dance company Fidget Feet act as airborne Santa’s elves, decorating the tree on Bedford Row, while actor Louis Lovett will read out the message from the Giant card.
And a number of vacant units are to be transformed as part of the Christmas experience in the city over the festive season, with all to be revealed on Sunday.
The push is part of an attempt by the Marketing Company and LCBA - who have brought in Big House Productions - to create a new experience for Christmas in the city that will grow over the next two years and “create something magical and a festive experience in the city” to attract visitors and shoppers in to the urban area.
Funding was raised from private sources and from City Council to produce the various events.
Helen O’Donnell, chair of the LCBA, said: “We are very excited to be kicking-off Christmas in Limerick in what is a very good season for business in the city.
“Sunday will set the tone for Christmas as it will be more spectacular than anything we have ever done to launch this very special season.
“What we would say to the public is to come early, wrap up well, enjoy what’s on offer and not least the incredible spectacular that will be put on.”
Among other events over the festive season are Taste of Christmas - a Christmas culinary adventure - and Culture of Christmas, building up a “feast of festive events”.
Up to 4,000 people are expected to attend the event.
Cathaoirleach Cllr Kevin Sheahan said Limerick has had a “really good year” and it was “definitely a Christmas to celebrate”.
“The people of Limerick and those who come here to shop and enjoy Christmas deserve no less,” he said.
“Limerick has a great Christmas tradition. So many people have so many memories of visiting the city over the years and decades and Sunday next will be another one.”
Visitors will be able to enjoy free on-street parking this and every Sunday, with on-street parking free 3pm every day from November 24.
Full details at www.limerick.ie/christmas.