Limerick City of Culture logo is revealed

David Hurley

Reporter:

David Hurley

The new Limerick City of Culture logo was unveiled over the weekend when it was projected on to the turret of King John's Castle during the Riverfest fireworks display [Picture Liam Burke/Press 22]
As the countdown to Limerick City of Culture 2014 continues, the official logo for the year-long extravaganza has been officially unveiled by the organisers.

As the countdown to Limerick City of Culture 2014 continues, the official logo for the year-long extravaganza has been officially unveiled by the organisers.

The new logo, designed by Limerick-based Avid Graphic Design, has been created to incorporate the energy of the River Shannon, its notable bridges and the historic King John’s Castle.

According to those behind the logo, the brushstroke has a dual purpose, to capitalise the ‘L’ of the city and to boast of the creativity and artistry that exists across Limerick.

“We wanted to strike a balance between the vitality and movement of our artistic and sporting traditions and the industrial, urbane components of Limerick. While magenta connects the city to its regal past, grey speaks of our urban present and green incorporates the flag that we so proudly fly. We believe the combined palette is energetic and edgy, yet the grid adds strength and balance,” said Avril Cairns of Avid.

The new logo was unveiled at the weekend during the spectacular Riverfest fireworks display.

Limerick will take up its designation as the first Irish National City of Culture on January 1st 2014

“The logo was specifically unveiled during Riverfest to embrace the spirited hustle and bustle which is synonymous with Limerick during the festival but it will extend far beyond that,” said Karl Wallace, artistic director of Limerick City of Culture 2014.

Limerick will take up its designation as the first Irish National City of Culture on January 1st 2014.

Meanwhile, proposals and suggestions are now being accepted by Limerick City of Culture from all interested applicants.

The deadline for receipt of applications is 5pm on May 22 and applications forms can be downloaded for the Limerick City of Culture 2014 website limerickcityofculture.ie.