First New York, now Limerick – local ladies to ‘swish’ at Savoy

Aine Fitzgerald

Reporter:

Aine Fitzgerald

‘SWISHING’ – the art of swapping clothes which gives women a more purse-friendly, guilt-free and eco-friendly way to update their wardrobe – returns to Limerick for one night only this Thursday.

‘SWISHING’ – the art of swapping clothes which gives women a more purse-friendly, guilt-free and eco-friendly way to update their wardrobe – returns to Limerick for one night only this Thursday.

Two Limerick ladies have teamed up to bring the edgy and exciting clothes swapping phenomenon which is taking New York and London by storm, to Limerick.

The founders of ‘Individual’ - the company behind the event – are Gillian Horan from North Circular Road and Breda Stack who is originally from Broadford in County Limerick, but is now living in Raheen.

Both ladies have combined their expertise from their personal and business experiences to host the social event.

“Swishing is really big in New York and the UK and we are trying to bring it here,” explained Gillian who is also a branding consultant with Business Consult which she runs at the Granary.

Breda, meanwhile, is a style consultant with the company LifeStyle Coach which she set up herself.

“We both had different skill sets and we were both interested in the events side of things so we both set up the company ‘Individual’ as equal partners,” Gillian continued

The company takes a fresh approach to style, business and social events.

Gillian and Breda hosted a swishing event at the Savoy Hotel in March and such was the reaction to the event that they decided to host another on this year at the Savoy Hotel.

“Everyone loved it - they all left with something. A lot of people were saying how it was a night out and a real social event,” said Gillian.

“It’s not like you swap clothes with each other –you hand it into the wardrobe. It’s very seamless, it’s like boutique,” she added.

Breda recalled the “great vibe” at the last ‘swishing’ event.

“It was such a lovely night, a brilliant atmosphere, a great vibe and more importantly it was great to see so many ladies leave delighted with their new fashion items,” she said.

Deemed to be the ‘future of fashion’ by Marie Claire magazine, swishing provides an opportunity for Limerick ladies to clear out those loved but no-longer-wanted clothes, accessories and footwear.

So how does it work?

“You simply offer up three of your fashion items to the ‘Individual’ wardrobe and swap them for something else that takes your fancy. While you are waiting for the clothes to been arranged in the swishing room you can enjoy a complimentary glass of sparkling wine when you arrive,” said Gillian.

The public are asked to ensure that items are as-new with no stains or damage.

No swim wear, underwear, sportswear or earrings are to be included.

The event opens on Thursday, June 9 at 7pm. For tickets and more information please visit www.individual.ie. The entry fee is €20.