LIMERICK will be taking on the capital this Christmas as it attempts to break into the Guinness Book of World Records - by having the most people wearing Christmas jumpers in one place.
Two years ago some 583 people in Dublin took to the streets, dressed in their favourite festive sweaters.
Now, the Limerick organisers are hopeful that the Milk Market-goers will get into the spirit of the season and beat this record.
John Coughlan, proprietor of The Edge clothing store at the market, says it’s an opportunity for people to dress up and “escape all the doom and gloom at the moment” and a chance to welcome families back to the market in Christmas week, a custom he feels is dying out.
The event will be held in the Milk Market on Friday, December 21, from 12 noon to 1pm.
“It will be a great day out for shopping in the city and a great day for all the family. Previously children were allowed by the Government take the week before Christmas off from school. But that’s no longer the case and the atmosphere died down a bit as a result,” he said.
Now 30 years in business, The Edge, beloved by students for its vintage credentials, and rockabilly fare. is seeing an surge in demand for Christmas jumpers.
They might be synonymous with Bridget Jones, or the unloved Christmas present hidden at the back of the wardrobe until that particular relative makes an appearance the following year, but John said their fortunes in the fashion stakes are seeing a reversal.
“Christmas jumpers are really taking off, especially with the Christmas party season, and the trend is only going to keep getting bigger,” he said.
He recently shipped in 50 kilos - about 100 Christmas jumpers from American Vintage, which are modestly priced from €10 to €30, and “no two are the same.”
David O’Brien, manager of the Milk Market said the idea has really taken flight and captured the attention of the public. “It will be good fun and if they get a few hundred people in how bad,” he said.
The Christmas market will be running from the 13-24 December, and the Santa’s Grotto will be on Saturday, December 15 and 22.