County Limerick village has another trick up its sleeve with ‘Effin’ t-shirts

Aine Fitzgerald

Reporter:

Aine Fitzgerald

THE VILLAGE of Effin which was thrust into the bright lights of the world stage when local woman Ann Marie Kennedy took on the might of Facebook and won, is back in the spotlight thanks to sloganised T-shirts.

THE VILLAGE of Effin which was thrust into the bright lights of the world stage when local woman Ann Marie Kennedy took on the might of Facebook and won, is back in the spotlight thanks to sloganised T-shirts.

Effinireland.com, a new website inspired by the Effin/Facebook story, is helping people get a little piece of Effin for themselves by designing and selling t-shirts with slogans like ‘Proud EFFIN Paddy’ for a global audience just in time for St Patrick’s Day.

“Everyone wants a bit of Effin fun in their lives. We’re the people to give it to them,” said Roisin Keown of effinireland.com.

Ms Keown confirmed that €1.50 from every t-shirt sold will be donated to the Effin Community Development Association.

“Irish people the world over like to have a bit of a laugh in the midst of a lot of doom and gloom. If we get to make a bit of Effin history along the way, more to the good,” she said

Ann Marie Kennedy the proud Effin woman whose social network crusade started it all, said she thinks the initiative is “a great idea”.

“The global response has been tremendous and this is another way to keep the interest in our little village of Effin alive,” she said.

Ann Marie joined funnyman and Channel 4 Shameless actor Paddy Courtney and Dublin model Nadia Forde in St Stephen’s Green for the launch of the T-shirts. “They invited me up to the press launch and I got a T-shirt ‘Proud Effin woman’. I met Paddy Courtney and the model who was very nice. I also got my lunch and a bottle of champagne,” she said.

T-shirts are available from €20, with mugs and cards available on request “They will do your own personalised slogan on request as well,” Ann Marie pointed out.

“I thought it looked very professional and I think the community development are happy enough with the way they branded the name so long as it’s done right, that’s the thing,” she added.

Ann Marie brought worldwide attention on her native parish last December after she started an online campaign to ensure that the world ‘Effin’ could be inserted into the homeplace section of the villagers’ Facebook profile page. Her initial attempt to start a Facebook page entitled Please get my hometown Effin recognised was blocked by the social networking site, who sent back a message saying ‘offensive’ before rectifying the problem. And since then the plight of the villagers has been relayed across the world - featuring on a number of television and radio stations and publications including the prestigious TIME magazine which told “the tale of one Effin woman who has been struggling since June to add her hometown to her Facebook page”.

Effinireland.com which is a wholly Irish run company can ship all over the world. Effinireland.com is also on Facebook at http://www.facebook.com/pages/EffinIreland and Twitter @effinITup.