LSAD students win top design award

Alan Owens

Reporter:

Alan Owens

SIX visual communications students in Limerick Institute of Technology’s School of Art and Design recently scooped a number of top international creative design awards in London.

SIX visual communications students in Limerick Institute of Technology’s School of Art and Design recently scooped a number of top international creative design awards in London.

The fourth year Design in Visual Communications students in LSAD won awards at one of the most prestigious international third level competitions for creative design courses - the London-based Young Creatives Network (YCN).

Their success was notable particularly as they were the only winners to come from an institution located outside the UK.

The two groups, each comprising three students, entered the awards by submitting proposals for live creative briefs set by leading international companies.

Among the winners were Adam Broe, from Limerick, Ian Malone from Ennis and Justin McCarthy from Tralee who won their award for the innovative approach they took in promoting The Feel Good Drinks Company.

The astute trio developed an app for an online computer game for the UK based company which produces natural fruit juices for the international market.

The second trio, Charlene Zubrzycki, from Nenagh, Lucia Poliakova, originally from Slovakia and Nora Szekeres, originally from Hungary, took home their award for designing a karaoke app to promote Heinz Salad Cream and engage with consumers.

LSAD tutors Clodagh Twomey and Joe Lane attended the awards ceremony with the students in Shoreditch Town Hall. Ms Twomey said that “winning such a prestigious award as the YCN Student award recognizes the quality of the students emerging from LSAD”.

“This is an extremely prestigious event and our successes reflect well on the course at LSAD,” she added.

The design course is very much commercially focussed, with the students gaining direct hands-on experience through related project work of the main areas of visual communication, including advertising, design for screen, corporate identity and packaging.

The objective of the YCN Student Awards is to give an opportunity to students worldwide to showcase their creative excellence in these areas and tutor Joe Lane said that it was “immensely satisfying when students’ hard work is reflected by an international award”.

“This is an excellent commendation for the students to have on their CV and a wonderful start to the academic year for LSAD,” he explained.

The award winning work will now be showcased in the pages of the YCN Student Annual, 10,000 copies of which will be distributed across education and the creative industries.