CITY of Culture designation should encourage more American visitors to spend time in Limerick rather than heading from Shannon straight to Killarney, according to Tourism Ireland.
The state agency is highlighting a recent article on Limerick City of Culture in Travel Weekly, which reaches almost 130,000 readers in the US travel industry.
“This feature in Travel Weekly is an excellent way of showcasing Limerick in the all-important American market, enthusing the travel agents who read the article about Limerick so that they are better equipped to sell the city and its hinterland more effectively,” said Alison Metcalfe, Tourism Ireland’s head in North America.
“The USA is one of the most important markets for tourism to the island of Ireland and 2013 was a record year for American visitors to Ireland. Right now, we are rolling out an extensive programme of promotions across the US. We are promoting key events throughout 2014, particularly Limerick City of Culture, which affords us a major opportunity to highlight Limerick as a cultural and historic destination. We will also work closely with our airline partners, to maximise the promotion of flights from the US to Shannon Airport – to continue to grow American visitor numbers to this part of Ireland.”
The article in Travel Weekly highlights that ease of access through Shannon, which has worked hard to increase services to Canada and the United States.
Transatlantic traffic grew by 22% in the latter half of 2013. Aer Lingus is increasing capacity to New York and Boston by 24% this year while United Airlines is almost doubling the number of seats to Chicago. US Airways (Philadelphia), Delta (New York) and Air Transat (Toronto) have all retained their services for 2014.