THE annual flicking on of the city’s Christmas lights has been switched from its more usual Friday evening slot to Saturday afternoon in a bid to stimulate trade.
Mayor Kathleen Leddin and Cathaoirleach John Sheehan will be joined by Santa in turning on the lights on Thomas Street at 3pm on Saturday.
Paul Foley of Limerick City Council’s economic department said the idea was to have “more people in town during shopping hours” in a move sure to be welcome news to traders.
“We want to have people in town during trading hours and that by extension they might do some shopping and stimulate trade and turn on the lights when shops are open. It is also more family friendly,” he added.
The Christmas atmosphere will be in full swing from 1pm with live music from local band the Papa Zitas, while Santa will make the long journey from the North Pole to Patrick Street and O’Connell Street, before setting up shop in a log cabin on Thomas Street.
This year, in addition to Limerick’s traditional decorations, City Council are also to start adding ‘litter awareness profiles’ of Santa and Rudolph to 32 city centre litter bins on Cruises Street, Thomas Street, Bedford Row and O’Connell Street.