FIREWORKS explode above King John’s Castle on the front cover, while Terry Wogan adorns the back.
In between these iconic Limerick edifices, 110 pages document the best of the region - arts, culture, heritage, fine dining and shopping - in Limerick: Culture Comes Alive, a new guide launched this week.
The brainchild of Limerick Marketing Company, Limerick Chamber and Limerick City Business Association and spearheaded by marketing and design company Southern, the deeply impressive information guide “captures the essence of what we can offer” ahead of City of Culture in 2014, according to Helen O’Donnell, chair of the business association.
“In the lead up to our designation as National City of Culture it is vital that we promote our city and region in the best possible light,” said Helen of the guide, part of a series that includes Kilkenny, Dundalk and Adare.
“The Limerick Guide has really captures the essence of what we can offer not only to tourists but to stakeholders based closer to home.
“It is a document to be proud of and I hope the content and message contained within is spread far and wide”, she added.
The guide, which features detailed information about Limerick’s history and heritage, arts and culture, activities and festivals and plenty more, also features some great insight on ‘hidden gems’ and useful information and, according to editor Rachel Finucane, aims to capture all that is “unique and special about Limerick”.
“Limerick has an outstanding tourism offering and we wanted to gather the information together in one place,” she explained.
Eoghan Prendergast of Limerick Marketing Company praised the guide, which is available across the city and county, for being “a comprehensive information handbook that captures all we should be proud of in a compact user-friendly format”.
“It is everything a visitor needs to relax and enjoy themselves in the Limerick region,” he added.