Stadium director John Cantwell said the stadium was now over its "honeymoon period" following its j40m redevelopment 18 months ago, and they were "looking at our options again".

Among the financially lucrative offers available to the limited company is the possibility of renaming the East Stand if a suitable partner is found.

Several expressions of interest have been received to be associated with the stand, which, Mr Cantwell, said was "high profile, media facing, and fitted out to a high level of hospitality".

Television cameras are also facing the stand, which adds to its appeal commercially, with an estimated two million people watching a Heineken Cup game on TV.

He said the decision not to rename Thomond Park itself had been "fully vindicated", showed recognition to the supporters, and the name "has a value all in itself".

Former rugby legend Cllr Gerry McLoughlin said he would have no objection to renaming the stand, as long as the company would enhance the stadium.

"They're fantastic stands, and with the times that are in it I'd have no problem with that. Hopefully the company will be associated with the game, and, as it's a sporting venue, I'd be wary of drinks or cigarettes companies. Every little bit helps in these trying times," said Cllr McLoughlin.

In terms of advantages to the prospective company, Mr Cantwell said Thomond Park was "pretty top of the tree in terms of international branding. Very few venues in the country, let alone internationally, would have the exposure of Thomond Park.

"We will be looking at all aspects of the offer, not just financial, but brand compatibility. A brand will have to be compatible with Thomond Park and Munster Rugby, and the core values that need to be respected."

The fixed-term contract will prove to be of economic benefit to the club, which, he said, was operating profitably.

But they will also be examining what's practical for their new partner.

"At the same time, this is a challenging time. Business has to be negotiated and fought for. We can't exist on rugby games alone. We'll be taking nothing for granted.