"CAN we do that interview on Monday John? Sorry I've been up the walls! :)" read the text from Aoife Sheehan.

That the captain of Limerick's first senior All-Ireland-winning camogie team even has 10 minutes to spare for an interview is a small miracle in itself.

As the presenter of Ireland's first ever web-based TV sports show, a freelance editor on The Sunday Game and still one of the stars of the county camogie side, one presumes that most of Aoife's time these days is spent "up the walls".

Game Ball is her nine to five, Monday to Friday job at the moment. The show can be viewed on Bebo and YouTube and is firmly aimed at the demographic which has become characterised by such social-networking/video-sharing sites.

"I suppose it's a video sports podcast. The media is constantly looking at new ways of reaching people and the internet is an obvious way to go seeing as there's such widespread access these days.

"Game Ball itself is mainly based on the GAA season but we have leeway to cover any kind of sport really," explains Aoife, when she finds that 10 minutes on Monday.

The sixth episode of Game Ball comes out this week and already Aoife has interviewed the new Director General of the GAA, Padraig Duffy, Kilkenny captain, James "Cha" Fitzpatrick, Kerry captain, Paul Galvin, and last year's Hurler of the Year, Dan Shanahan.

Interviewees from outside the GAA sphere have also been plentiful with Munster stars Paul O'Connell and Anthony Foley, Minister for Defence Willie O'Dea and Irish soccer star Stephen Hunt all making appearances.

While many rookie presenters may be humbled in the company of such sporting luminaries - and Willie O'Dea - the same doesn't apply for Sheehan, who has her own sizeable share of silverware.

With over 20 All-Ireland medals in her cabinet, a degree in New Media and English to her name and not the most unpleasant face in the world, it wouldn't be overly presumptuous to think that the Game Ball producers reckoned they had struck gold when they discovered the Granagh native.

"When I was working with the Tipperary Voice, I interviewed Paul Collins, who founded Ballywire Media," says Aoife. Her boss at Ballywire will be better known to most as the wise-cracking morning sports anchor on Today FM.

"I got on well with him and when the paper closed down, I sent him an email wondering if there was any work going in Dublin. He brought me in to do some stuff for breakingnews.ie, who get a lot of their video footage from Ballywire, and then Game Ball came around.